Become a user-insights driven company by uncovering the best way to consciously, strategically, and comprehensively invest in your research practice from the ground up.

Research Strategy for Digital Product Companies.

Meet Janelle Ward.

I’ve led UX/user research at digital product companies, both as a founding lead and as a manager upskilling and growing existing research teams. I have an academic background in psychology and digital communication and spent 15 years in the academic world before transitioning to industry.

Let’s explore The Problem Space.

Subscribe to my newsletter on Substack. Want to have a look before you subscribe? Find past issues here.

The Problem Space is where we go to learn about:

  • Our companies, so we can understand how we collaborate, grow relationships, make decisions, and mindfully grow and evolve.

  • Our users and customers, so we can design and develop meaningful and profitable solutions to solve their problems.

  • Ourselves.

 

Users are the reason your company exists. Understanding your users is fundamental to the success of your product.

Building an exceptional research practice is the key to developing this understanding.

 

But this is easier said than done. Have you thought about the vision for research at your company? What is your strategy for growing the research practice? How will researchers actually conduct the research once they are on board?

You’ll need someone to help you navigate this challenge. I partner with companies to create a research practice that, from its inception, has the ability to transform company culture to capitalize on user insights, from fueling innovation to validating decisions.

Here’s how I can help.

  • Research vision.

    Do you know how your leadership and employees currently draw on user insights to inform their decision-making? Do you know how people align on these decisions and where they diverge? How do you want this to ideally look in the future?

  • Research strategy.

    How will you set expectations about what research can and cannot do? What will your first researcher focus on? How will research collaborate with other user-oriented functions at your company? How will you scale your research team? What expertise do you need right away?

  • Research operations.

    How will researchers conduct research? Where will they find users or customers that fit the specific profile necessary to answer the research question? How will they analyze their data, and how will they begin to build a shared library of user insights?

Work with Janelle Ward Insights.

Invest in your research practice and become a user insights-driven company. Please reach out so we can start the conversation.